Tuesday 22 November 2016

Semiotics

Semiotics: we are studying semiotics which is the analogy of certain things and how they can be interpreted.


Allegory: anything that can be interpreted with different meanings by different people.


Analogy: comparing one thing to another, pointing out the differences and similarity's they both have


Metonymy: certain attributes belong to different things such as; a businessman would wear a suit

We are studying semiotics as it will help us gain an advantage in the content we create for media, since we will be able to see how different people will interpret our work and we can think about the pros and cons of what we make before we publish it.
Semiotics also effects how we see symbols, metaphors and actions.The connotations are not always the same as what the publisher has denoted since people don't always perceive what is originally intended due to; misunderstanding, gender differences, cultural differences and peoples levels of sensitivity towards certain subject matters.




1 comment:

  1. Can you please give examples here James.
    Images, video and audio can be used to put 'semiotics' into context.
    Mrs McD-H

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